Ted.com Essay Example | Topics and Well Written Essays - 500 words

Ted.com - Essay Example This led Maskowitz to eventually determine that rather than developing a singular product, companies must develop a series of variations on this product to appeal to a broad range of people. The video goes into relay when Prego asked Maskowitz to help them develop a sounder product. Maskowitz responded by developing a multi-differentiated product line. Rather than attempting to determine the most popular spaghetti sauces among this group, Maskowitz worked to determine the groupings for form that would be the most popular. It was ultimately determined that extra-chunky was one of the popular types of spaghetti sauce that had not been developed yet had considerable public demand. Prego would release this brand and go on to net over $600 million dollars over the next decade. The main point Gladwell is making is that rather looking for universal answers, companies must consider human variability when designing products. Seth Godin on standing out As my major is finance and marketing, I c hose a video on marketing referred to as Seth Godin on standing out. Seth Godin is a recognized entrepreneur and blogger, and is greatly concerned with marketing in the digital age. This particular video considers ways that individuals can stand out in the contemporary marketing world.