Marketing Plan Proposal Is To Make Critical-Myassignmenthelp.Com

Question: Discuss About The Marketing Plan Proposal Is To Make Critical? Answer: Introduction The main aim of this marketing plan proposal is to make critical recommendations. It recommends that, the planting festival should come up with a marketing plan that attracts New Zealand tourists for a period of not less than three years. A marketing plan always lays a first important basis of how the organization can do its activities best. (Luther, 2011) Tourist attraction is not an easy task that a country can offer without making a good plan. It is thus recommended that, the planting festival organizers create a marketing plan that will aid in attracting tourists from New Zealand. New Zealand is a country that has graced the world in the field of tourism not only in the value of tree planting but in other sectors. (Nilsson, 2014) Background This is an annual festival commonly referred to as Woodfordia. The main purpose for this planting festival was to maintain the environment and preserve Mother Nature. Through this activity, many tourists have been witnessed flowing in mostly from New Zealand to participate in the event. However, this event has lately been facing stiff competition from the music industry. Music has earned a lot of tourist attraction in this current generation. The presence of various performers and music genres attract many tourists to such events. It is now important that the Planting festival becomes keener on such potential competitors. (Westwood, 2013) Proposed competitive advantage of tree planting One of the main competitive advantages of the planting festival is the fact that it attracts many tourists. Trees and mostly the indigenous ones attract tourist from all over the world. Secondly, increase in business activities is another advantage to add on. During the festival, many business activities take place and this becomes a good competitive advantage to other likely current competitors. (Ricken, 2011) Last but not least, as much as the festival is focused on planting trees, it creates marketing strategies for the products of surrounding people. Through the event, the business people try to market their commodities more effectively. Target market for tree planting service The most and main target groups in this context will be potential tree planters/growers. This is a person who has a large supply market to other small groups. It is also an individual who is in a position to get more customers and sell the trees more easily. He or she must have an abundant space of storing the different types of trees. (Luther, 2011) How tree planting can deliver customer value to target market. Customer value can be managed well through marketing. You should be able to convince the customer the other benefits of trees apart from just planting a tree as an activity. (Nilsson, 2014) conclusion It is recommended that the organizers of this event should come up with a good marketing plan. This plan should aim at attracting a good number of tourists from New Zealand to be in attendance during the festival. A marketing plan will therefore be required in order to assess the potential competitors of such a service and ways of encountering the competition successfully. References Luther, W. M. (2011). The marketing plan: How to prepare and implement it. New York: AMACOM. Nilsson, F.B. (2014). Understanding competitive advantage: The importance of strategic congruence and integrated control. Berlin. Ricken, B. G. (2011). The competitive advantage of regions and nations: Technology transfer through foreign direct investment. Westwood, J. (2013). How to write a marketing plan. London: Kogan Page.